From €0 to +€5M in 12 months
Cura Of Sweden
- Amazon Markets: Europe & UK
- Category: Home & Kitchen
- Products: Weighted Blankets
- Price point: $69 – $149
- Objective: Full Service
Cura of Sweden felt it was time to increase their export share and saw Amazon as an interesting sales channel for their weighted blankets. Rankona Mazon were chosen to become their full-service Amazon agency and our objective was to start with one of their product families.
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Already in the first step of our Amazon Success Formula Process we discovered not just huge opportunities on the European and UK Amazon marketplaces, but also how we could help Cura of Sweden to stand out in a highly competitive market be being more relevant.
We launched on Amazon Germany aggressively with the end goal to be on top of page 1 on the main Keywords within a month. We reached that goal within 7 days and organic sales started to come in strong and with increasingly numbers daily.
We kept growing by expanding on the German Amazon marketplaces by optimization and expanding our deals and ad strategies, as well as adding a secondary product family.
We decided to roll out our tailormade Cura of Sweden strategy outside Germany and kept growing by creating success on the different Amazon marketplaces in Europe and UK during the year.
Within 12 months, starting from zero, we hade reached more than €5,000,000 in sales with just two product families.
From 2M SEK to 18M SEK in 12 months
Better Hockey
- Amazon Markets: USA & Canada
- Category: Sports & Outdoors
- Products: Off Ice training products
- Price point: $35 – $229
- Objective: Strategic
Better Hockey was already up and selling on Amazon. Despite having no previous experience of Amazon, they managed to reach up to 2M SEK in sales.
But Better Hockey felt there was more to do, and more money to be made.
We helped Better Hockey with an in-depth analysis where we researched the demand of their products, competition, sales as well as their current situation on Amazon, their marketing and logistics.
The analysis and strategy showed all the opportunities, the challenges and how to fix them, as well as how they should beat their competitors in ranking, traffic, conversions, and sales. The strategy where immediately implemented by Better Hockey, who did a great work adapting all information from the analysis and really pushed it through.
Better Hockey saw immediate results, overnight.
Better Hockey increased their Amazon revenue from 2,000,000 SEK to approx. 18,000,000 SEK within 12 months, with better margins and more effective ways to do the Amazon business.
