Why Marketplace Selling?
If you sell physical products today and wants to sell on online, you need to sell your products on Amazon.
There are many reasons to why your presence on Amazon is important to succeed online. To mention a few:
- Amazon dominates online sales and have the single largest market share of all online sales in most of the countries where Amazon have established marketplaces
- The majority of online consumers starts their shopping journey on Amazon, not on Google, Bing or Yahoo
- Online consumers are way more inclined to purchase their products on Amazon compared to purchasing them from the brands own webstore, other online marketplaces, or smaller webstores
- Amazon is the easiest way to increase your export shares today due to the efficiency and smartness of FBA (Fulfillment By Amazon). You ship your products to Amazon; Amazon distributes them in different countries or states mand take care of the fulfillment to your clients. You focus on marketing and sales.
Schedule a counseling meeting (free of charge) with us and we will tell you more about your possibilities on Amazon.
Frequently Asked Questions
How much does it cost to sell on Amazon and is it profitable?
A lot of brands, companies and entrepreneurs ask if it’s worth it to sell products on Amazon.
The answer is that it depends on your margins.
Amazon charges an average of 15% in referral fee for their traffic that led to a purchase.
We also strongly recommend you to use Fulfillment By Amazon (FBA), where Amazon picks, packs and ship the product to the end consumer. The FBA fee is based on your product’s dimension and weight.
On top of that we also recommend that you spend 15% of your revenue on Amazon Ads, to generate more visibility, traffic, sales, and ranking.
For products with less margins, we recommend to sell it in bundles, to make sure you reach your margins.
Another important factor is the great sales volumes you can reach on Amazon (if you do Amazon right), which in some cases can make up for lower margins.
Schedule a meeting and let us help you determine if your brand and products are a good fit for Amazon, Schedule a meeting
Bestselling products on Amazon
What type of products sell the best on Amazon?
Amazon is the Everything Store. That means there is practically a demand for any type of product on Amazon, which means that if you have a physical product, it will probably be a line of customers ready to purchase it on Amazon.
The only challenge are new innovative products that the Amazon customers are not yet aware of. In other words, there will not be a demand or any searches for a product the market doesn’t know exists. To sell these types of innovative products they need to be able to piggyback on other similar products, or other non-direct but relevant products.
Another factor to look into is product categories that might be restricted, local or regional regulations and laws as well as product categories that requires certificates.
We always do a deep analysis for all our clients to show the possibilities and the challenges with our client’s products on Amazon, before choosing which of Amazon’s marketplaces to start on and what products to launch.
Our deep analysis will show every factor needed for strategic decisions to make sure you will do Amazon right from the beginning.
Let’s have a 30-minute chat where our Amazon experts can hear more about your brand and products and talk about your possibilities on Amazon, Schedule a meeting
What are the different ways to sell on Amazon?
There are three different ways to sell on Amazon.
Amazon Vendor. By being part of the Vendor program, you use Amazon as a re-seller of your products. Vendor takes care of everything. The downside is that you lose control of your brand, pricing and choice of products to sell on Amazon.
FBM – Fulfillment by Merchant. You market and sell your products on Amazon. You also store your products, take care of pick, pack and shipping the products to the Amazon customers, as well as taking care of the returns.
FBA – Fulfillment by Amazon. You market and sell your products on Amazon, but you have already shipped your products to Amazon’s warehouse (called fulfillment center). For every sold product it is Amazon FBA that pick, pack, and ships the product to the Amazon customer, as well as taking care of the returns.
We always advocate for Amazon FBA which is the best way to sell on Amazon. You will have the ultimate control of your brand, products and pricing and can focus on the fun part (marketing and selling) while Amazon take care of the logistics in a cost-effective way.
By using Amazon FBA, you will also get your products into the Amazon Prime program, where you have a much stronger target group of Amazon customers. More than 200 million people are part of the Prime Program.
Let us show you what’s the optimal way for you to sell on Amazon, Schedule a meeting
How important is Amazon Ads?
Marketing and advertising on Amazon are important to create more visibility, more traffic, sales and ranking.
However, it is important to understand that Amazon ads (Sponsored Products, Brand Ads, Brand Videos etc) is just one of many tools in the toolbox.
Just by focusing on ads you will not succeed on Amazon, even though many out there is just talking about ads when it comes to selling on Amazon, which us unfortunate. There are so many other aspects and tools in the toolbox you need to have in place to create the success you are worthy.
Relevancy, ranking and positions and having a perfect listing are some of the parts of the Amazon business that both come before PPC on Amazon and have a higher impact than just ads.
With that said we are proud to have some of the best Amazon Ads experts in the world running our ads department, which makes our ads an extremely strong piece of the puzzle. Together with all our other expertise we will help you succeed on Amazon.
With Rankona Mazon you can be rest assure that we are experts in every little part of the Amazon business that is needed to make sure your products will be able to crush it on Amazon.
Schedule a meeting with us and lets discuss Amazon Ads and all the other tools in the toolbox that will help you succeed on Amazon, Schedule a meeting